Smelling Experience

Blended Primaries was created to help bring the experience of smell to the masses. Have you ever smelled something that immediately brought you back to a place or that reminded you of a person? Our sense of smell is the most underutilized of all of our senses, yet it has so much power over our memories, tastes, and emotions. Our goal is to help you explore your sense of smell and create new experiences while doing so. Sign up today and begin smelling with intent. 

Who we are

Our founders are four cousins who grew up together surrounded by smell - grandma’s brisket, the cars our parents drove that smelled of essential oils, and of course, the smell of peppermint from the family’s mint farm. We experienced smell in our everyday lives and genuinely took that for granted...

What’s with the name?

There are three primary colors that, when combined, yield infinite possibilities. The same is true with smell - there are infinite combinations to explore from a finite number of basic essential oils. Each monthly subscription contains a smell kit with four fragrances - three with color identifiers and one that is a mystery color - for you to smell, experience, and explore.